Digital Marketing

Digital Marketing

Digital Marketing Course – Complete Syllabus 1. Introduction to Digital Marketing • Digital Marketing क्या है • Traditional vs Digital Marketing • Digital Marketing के फायदे • Digital Marketing Channels • Customer Journey & Marketing Funnel • Target Audience & Buyer Persona • Branding Basics • Online Marketing Strategy 2. Website & Landing Page • Domain & Hosting Basics • Website Structure • HTML/CSS Basics for Marketers • Landing Page क्या है • Landing Page Structure • Call-to-Action (CTA) • Lead Generation Forms • Conversion Optimization • WordPress Basics 3. Search Engine Optimization (SEO) • SEO क्या है • Search Engine कैसे काम करता है • Crawling, Indexing & Ranking • Keyword Research • Short-tail & Long-tail Keywords • Search Intent • Competitor Keyword Research • On-Page SEO • Off-Page SEO • Technical SEO • Local SEO • Image SEO • Internal Linking • Backlinks • Link Building • SEO Audit • SEO Reporting 4. Keyword Research Tools • Google Keyword Planner • Google Search Console • Google Trends • Google Autocomplete • Ubersuggest • Semrush Basics • Ahrefs Basics • Keyword Difficulty • Search Volume • CPC & Competition • Keyword Mapping 5. Google Search Console • Property Setup • Domain Verification • URL Inspection • Indexing Requests • Sitemap Submission • Page Indexing • Performance Report • Search Queries • Clicks & Impressions • CTR & Position • Core Web Vitals • SEO Issues Monitoring 6. Google Analytics 4 (GA4) • Google Analytics Introduction • GA4 Setup • Data Streams • Events • Conversions • Users & Sessions • Traffic Sources • Acquisition Reports • Engagement Reports • Landing Page Analysis • Campaign Tracking • UTM Parameters • Reports & Insights 7. Google Business Profile & Local SEO • Google Business Profile Setup • Business Information Optimization • Categories • Services • Business Description • Photos & Videos • Reviews Management • Local Keywords • Local Citations • NAP Consistency • Local Backlinks • Google Maps Ranking Basics 8. Content Marketing • Content Marketing Fundamentals • Content Strategy • Content Calendar • Blog Writing • SEO-Friendly Articles • Headlines & Hooks • Copywriting Basics • Storytelling • Content Repurposing • Lead Magnets • Call-to-Action Writing 9. Social Media Marketing • Social Media Marketing Strategy • Facebook Marketing • Instagram Marketing • YouTube Marketing • LinkedIn Marketing • X/Twitter Basics • Social Media Profile Optimization • Content Planning • Hashtags • Reels & Short Videos • Engagement Strategy • Social Media Analytics 10. Facebook & Instagram Marketing • Meta Business Suite • Facebook Page Setup • Instagram Professional Account • Content Publishing • Reels • Stories • Carousel Posts • Audience Research • Organic Growth • Meta Ads Introduction 11. Meta Ads / Facebook Ads • Meta Ads Manager • Campaign Structure • Campaign Objectives • Audience Targeting • Custom Audiences • Lookalike Audiences • Location Targeting • Interest Targeting • Retargeting • Ad Creative • Ad Copy • Lead Ads • Traffic Campaign • Engagement Campaign • Conversion Campaign • Budget & Bidding • Campaign Optimization • Ad Performance Analysis 12. Google Ads • Google Ads Introduction • Google Ads Account Setup • Search Ads • Display Ads • Video Ads • Shopping Ads Basics • Performance Max Basics • Keyword Planning • Match Types • Negative Keywords • Ad Copy • Bidding Strategies • Budget Management • Conversion Tracking • Remarketing • Campaign Optimization 13. YouTube Marketing • YouTube Channel Setup • Channel Branding • Keyword Research • Video SEO • Titles & Descriptions • Tags & Hashtags • Thumbnail Strategy • YouTube Shorts • Audience Retention • YouTube Analytics • YouTube Monetization Basics 14. Email Marketing • Email Marketing Fundamentals • Lead Collection • Email Lists • Newsletter • Email Campaigns • Subject Lines • Email Copywriting • Automation • Segmentation • Open Rate & CTR • Email Performance Analysis 15. WhatsApp Marketing • WhatsApp Business • Business Profile • Catalog • Quick Replies • Greeting & Away Messages • Broadcast • Customer Communication • Lead Follow-up • WhatsApp Marketing Strategy • WhatsApp Automation Concepts 16. Affiliate Marketing • Affiliate Marketing Introduction • Affiliate Networks • Product Selection • Affiliate Links • Content-Based Affiliate Marketing • Blog Affiliate Marketing • Social Media Affiliate Marketing • Conversion Tracking • Commission & Reporting 17. E-Commerce Marketing • E-Commerce Marketing Basics • Product Page Optimization • Product SEO • Google Shopping Basics • Meta Product Ads • Remarketing • Cart Abandonment • Conversion Optimization • Marketplace Marketing Basics 18. Online Reputation Management • Online Reputation • Review Management • Customer Feedback • Negative Review Handling • Brand Monitoring • Social Listening • Reputation Building 19. Graphic Design for Digital Marketing • Canva Basics • Photoshop Basics • Social Media Post Design • Banner Design • Ad Creative Design • YouTube Thumbnail • Instagram Post • Facebook Advertisement • Promotional Poster • Brand Consistency 20. Video Marketing • Video Marketing Strategy • Short-form Videos • Reels • YouTube Shorts • Basic Video Editing • Captions & Subtitles • Video Hooks • Video Scripts • Thumbnail Design • Video SEO 21. AI Tools for Digital Marketing • Generative AI Basics • AI Content Creation • AI Keyword Research • AI SEO Assistance • AI Blog Writing • AI Ad Copywriting • AI Social Media Content • AI Image Generation • AI Video Creation • AI Presentation Creation • Prompt Engineering Basics • AI Marketing Automation 22. Conversion Rate Optimization (CRO) • Conversion Funnel • Landing Page Optimization • CTA Optimization • A/B Testing Basics • Form Optimization • User Experience Basics • Bounce Rate Analysis • Conversion Tracking 23. Marketing Analytics & Reporting • Marketing KPIs • Traffic Analysis • Leads & Conversions • CTR • CPC • CPM • CPA • ROAS • ROI • Campaign Reports • Client Reporting • Monthly SEO Report 24. Freelancing & Career • Digital Marketing Freelancing • Finding Clients • Upwork/Freelancing Basics • Client Communication • Proposal Writing • Digital Marketing Portfolio • Pricing & Packages • Monthly Retainer Model • Client Reporting • Interview Preparation 25. Practical Projects • Complete SEO Project • Keyword Research Project • Local SEO Project • Google Business Profile Optimization • Website SEO Audit • Google Ads Campaign • Meta Ads Campaign • Social Media Marketing Campaign • YouTube Channel Optimization • Email Marketing Campaign • Lead Generation Campaign • Complete Digital Marketing Strategy